I design things people actually want to use — then I build them. My work lives where a discipline meets technology: design ＋ tech, product ＋ tech, marketing ＋ tech. The pairing changes; the instinct doesn't.
I start with the person on the other side of the screen and reason backward to the system that serves them. Research, prototype, ship, listen, repeat — keeping the craft honest and the outcome human.
Featured — STAN
Cards marked “Read case study →” open a full write-up.
Productized an internal assessment framework into a paid monthly workshop series — owned it concept to launch. ~1 year live at ~70% capacity, +30% repeat attendance.
An AI content system for LifestyleOS that reverse-engineers finished videos into research-validated, post-ready packages — hooks, captions, SEO tags & cross-platform repurpose plans, wired into Notion.
Nothing under that lens yet — try another.
Product design × brand
45th-anniversary legacy capsule: 16 SKU concepts across apparel, accessories, home & collectibles — tiered $16–$75 across an omni-channel retail plan.
Self-initiated concept · 2026 · not affiliated with Bandai Namco
Product design × brand
Premium collegiate athleisure built for the “Lululemon gap” — school-neutral palette, minimal-logo apparel & accessories, $18–$88, for students and alumni.
Self-initiated concept · 2026 · IMG Licensing application
Research-led redesign of a broken account flow — repositioned key actions in the interaction sequence, measured by click-through and conversion. ~30% lift in product usage.
Replaced a 24-hour email reporting loop with self-serve Power BI dashboards — the same insights in under 2 minutes. 720× faster, self-taught on the job.
Four practices, one throughline: keep the human in the loop and the work shippable. Pick a lens and I'll bring the rest.
Human-centered product design, interaction & prototyping, and design systems that hold up as teams grow.
Front-end and design-to-code — I take a prototype the last mile so ideas survive contact with production.
Brand, positioning, go-to-market and content — making the story as considered as the product.
Research, product strategy and prioritisation — deciding what's worth building before we build it.